Pinotage winemakers and influencers were asked to take part in an entertaining ‘30 Seconds’ campaign which promises to be a fun filled competition where online users can win daily wine prizes.
In this campaign daily clips of winemakers / writers will be uploaded on the Pinotage social media platforms. In these videos winemakers were asked to describe the five words from a 30 Seconds card and users are invited to guess these words. Users who correctly identified the words stand a chance to win Pinotage wines from these winemakers, which will be delivered after lockdown.
The campaign will start on Tuesday, 21 April and will run for a week and videos will be posted on Facebook, Twitter and Instagram where users can enter by using the hashtags #Pinotage30seconds and #ProudlyPinotage .
The Pinotage Social Media platforms:
Participating wineries include the likes of De Grendel, Kaapzicht, Spier, Springfontein, KWV, Neethlingshof, Rooiberg and Beyerskloof. Wine writer Emile Joubert will also take part in this campaign and will create a “30 Seconds” video.
Online users are invited to come and see how creative these winemakers are in their efforts to describe the words and they can also stand a chance to daily wine prizes.